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CD ROM Paradise Collection 4 1995 Nov.iso
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1995-05-18
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45 lines
SUCCESS!
By Dr. John E. Russell
Are you interested in being successful in mailorder? Learn
from successful mailorder businessmen! Avoid costly mistakes.
Learn what is legal and what isn't. Learn what sells and how to
sell it!
There is no substitute for personal research and learning by
personal experience--"paying your dues," as Carl T. O'Shea states
it. "Tuition" for me in the "School of Hard Knocks" was about
$4,000--that is how much I lost the first time around. It was a
good learning experience, even though painful.
There is, however, a single source textbook that will help
both novice and pro: Julian L. Simon's classic, HOW TO START AND
OPERATE A MAIL-ORDER BUSINESS, fifth edition (New York:
McGraw-Hill, 1993). It is the best book on mailorder that I know
of. Anyone who markets a product or service should read this
book. This 538 page comprehensive book was written by a
successful mailorder businessman who is now Professor of Business
Administration at the University of Maryland. Even though Dr.
Simon is a Professor, he writes in a style that is easily
understood by the common person. If you can't afford the $40 for
the hardback edition, request it at your local library. If they
do not have the latest edition, ask them to buy it.
One user from Miami Beach writes Dr. Simon, "I wish I had
read a book like yours twenty years ago when I first became
interested in mail order. I have learned more the past few weeks
from your book than I knew or thought I knew during the past
twenty years.... I am using your book as a complete guide."
We all want to be successful in life. Please remember that
success is best measured by being a good parent and by being a
person of integrity. Simply making money is not a true measure
of success. Money is a good servant, but a hard taskmaster.
Jesus was a success par excellence and therefore a role
model for each of us. Read my freeware booklet entitled, JESUS
THE MASTER TEACHER. Unique insights are given that should
benefit everyone.
END